Experts: Russia’s online retail exports to add 32% to $2 bln in 2016

MOSCOW, Oct 6 (PRIME) -- Russia’s cross-border sales of goods and services, including digital goods, content, games and social networks, will grow 32% in 2016 to U.S. $2 billion, payment platform PayPal and research agency Data Insight said late on Wednesday in a study.

The internal e-commerce market will exceed $20 billion in 2016. “The market of retail Internet exports of goods and services expands twice as quick as the internal market,” the companies said.

According to online sellers, the bulk of payments for Russian goods and services, or 42.1% in 2016, are made in North America, while in Western Europe it is at 30.8% and 12.2% in the Asian-Pacific region.

“Most of buyers of Russian products live in the U.S., Germany and the U.K. The share of buyers from China, on the contrary, is minor,” the research read.

The poll revealed that the majority of individual businessmen and companies, or 66%, selling goods and services to other countries are located outside Moscow and the Moscow Region. “It differs from the internal e-commerce market, where 60% of firms are from the capital,” the research read.

Online sellers are mostly young companies, established in 2015–2016.

Bestsellers among foreign buyers are digital goods and games, hotel booking, tickets and physical goods, like clothes and footwear, as well as handicraft.

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